“Creativity is seeing what others see and thinking what no one else has thought” – Albert Einstein
To set your brand apart from other brands with the help of advertising campaigns, you need to use creativity. Following Albert Einstein’s quote, creativity is the deciding factor in creating innovation, whether it be any other art form or advertisement itself. The market in today’s world is being continuously bombarded with numerous brands trying to advertise the same or different kinds of products. No matter how unique or inventive the product may be, the only thing which can truthfully convey its use and importance is creative branding. In this blog, we will discuss how imaginative forms of advertisement shape success in advertising campaigns.
What is Creative Branding?
In simple words, creative branding is a brand’s ability to uniquely stand out from its competitors. While creative branding may seem like it is limited to designing or visuals, the fact of the matter is that it can reach and affect each and every part of advertising, encompassing the core personality and values of a brand.
Like we previously discussed in the introduction, in the current markets for branding and advertising, creative branding is absolutely necessary to make a brand stand out to potential customers looking to invest in it.
The Role of Creative Branding:
Expanding on the topic of the importance and necessity of creative branding in today’s world, we have lined up a couple of points of discussion:
- Enhances Memorability: Creative and unique branding has the ability to heavily impact someone, enticing them to remember the advertisement of the product being advertised for longer periods of time, which may result in them investing in the product.
- Establishes Emotional Connection: Another aspect of making creative advertising campaigns is the emotional connection that it builds between itself and the person being advertised to. For example, a creatively-crafted advertisement on TV can leave a lasting impression on a viewer by making them feel seen or heard.
Key Elements of Creative Branding:
While creative branding may sound difficult to achieve or perhaps too complicated to understand, it is my fortune to tell you that creative branding is actually quite simple, and can be done with just about any pre-existing forms of advertisement. In fact, it is better to approach creative branding with established and crucial types of advertisement. Some of these key types or elements are as follows:
- Logo Design:
One of the key aspects in the marketing of a brand is a logo. Arguably even more than a name, a logo represents a brand’s true nature. It is the cornerstone of visual identity for a brand, and a memorable logo assists in elevating a brand and taking it to the next level.
- Flyer Design/Brochure Design:
While flyers and brochures have their differences, they are similar in the fact that they are the best in conveying essential information about a brand or product in a cost-friendly manner. Creatively made brochures and flyers can seal the deal in giving out important information about the product being advertised.
How Creative Branding Drives Campaign Results:
While we have discussed what creative branding is, we haven’t properly discussed how it actually works and helps in bringing campaign results.
Some points in support of this idea are as follows:
Increases Engagement: Creative advertisement helps in drawing in customers and influencing them into investing in the product being advertised. Statistics like click-through rates and sales of the advertised product help support this claim.
Boost Perception and Trust: Creative branding and advertisement helps the person being advertised to feel connected or impacted. This, in turn helps building trust between the brand and the person, helping both the brand and the person.
Conclusion
In this discussion, we’ve talked about what creative branding actually is, the role of creative branding, the key elements of creative branding and how creative branding drives campaign results. We’ve gotten into the nitty-gritty of the importance of creative branding and how it is essential to use in today’s market.
Creative branding is one of the most essential things to implement in advertising to stand out from competitors. It is important to conjure up a unique idea of things to advertise, especially those products which are already present in the market.
