As technology develops further, so does our lifestyle. Only fifty years ago, we couldn’t even imagine having a personal device capable of calling, shopping, and basically connecting to each and every part of the world in a matter of seconds. Now, as the way of living has changed so fast, advertisers have begun trying to find new and innovative ways to advertise their product. The age of print advertising has thus started slipping away from existence bit by bit.
This dire situation needs coverage and attention, which is the reason for today’s blog. Here, we will discuss the shift from Traditional to Digital Advertising, the Strengths and Limitations of both print and digital media, and the role of print in modern advertising trends.
The Shift from Traditional to Digital Advertising:
In the 20th century, the most popular way to advertise your brand was through print media. Almost every person who could read had made a habit of reading the daily newspaper, and advertisers capitalised on that by advertising their products in between articles, which is a tradition followed to this day. Some more ways to advertise were magazines, billboards, flyers, etc, all falling in the print category. After the birth and rise of television, advertisers realised that they had to innovate and start advertising on TV, which completely revolutionised the advertising industry. For years, print advertising slowly became less and less popular, because of most advertisers choosing the television route. After the rise of the internet, however, the advertising world went almost completely digital, catering to younger audiences.
Thus, the rise of television and the internet changed the game and shifted the majority audience to the digital world, taking advertisers with it.
Print vs. Digital Media: Strengths and Limitations
The Strengths of Print Advertising:
- Credibility: The most significant strength of print advertising is its credibility. While digital media may seem deceptive or questionable (as the ways to confirm digital media’s credibility are limited), print media can be confirmed to be credible or authentic based on its presentation and overall tangibility.
- Longevity: Along with its credibility, print advertisements have a longer shelf life as compared to digital media, which fizzle away very fast.
The Strengths of Digital Advertising:
- Real-time analytics: The best part about digital advertising, especially online advertising is that you get instant feedback on your advertisement, which allows you to understand what works and what doesn’t in a matter of a very short time span.
- Targeting Audiences: You can target your advertisements to specific audiences based on their age, location etc., to properly cater your product to the correct audience.
The Role of Print in Modern Advertising Trends:
Even after the storm and revolution of digital advertisement, there is still room for print advertisement to go as a complement. For example, stores still use QR Codes for digital monetary transactions.
Along with that, it’s still no secret that brands promote print advertisements when they are trying to convey exclusivity and build trust, because print advertisements are still the most popular way of building trust and connection between the advertising brand and the person being advertised to.
Conclusion:
To recapitulate, we have discussed the rise and fall of print advertising, the shift to digital advertising, the comparisons and differences between print and digital advertising and finally, the role of print in modern advertising tools.
After reading this blog, we hope you have understood the dynamic of advertisement in today’s age, and how even after the arrival of digital advertising, print advertisements still remain the most trusted form of advertisement, providing tangibility and exclusivity to the one being advertised to which is still not achievable with the assistance of the digital world.
We encourage that brands of today’s age adopt a blended approach in advertisement, offering both digital and printed advertisements to maintain both accessibility and exclusivity in their ads.
