While handmade and other types of designing are still around, the primary and most popular way to make them nowadays is through graphic designing. Graphic designing has unlimited potential, and can be used as a way to connect your audience to your brand. Creatively-made graphical presentations can catch the attention of a viewer or passer-by, and can help make the brand more recognisable through its unique designs. This will in turn help make the brand more credible and trustable, establishing its integrity and proving as assistance in increase of sales.
From this, it should be evident that graphic designing is and should be used as a step into the future. As (we hope) you now understand that, let’s cover some graphic design trends of 2024 that will help your brand stay visually relevant and extraordinary.
Bold, Minimalistic Typography:
A popular font or division of typography in 2024 is bold, minimalistic typography. The combination of boldness and minimalism in fonts works very well in this day and age works very well, and there’s a couple of reasons why.
Bold fonts are eye-catching, which is particularly crucial in this vast visual landscape. Additionally, bold fonts are daring and make the viewers feel that the brand presenting the text in front of them is secure about their own value and integrity. On the other hand, minimalistic fonts are simple yet effective. They improve readability and provide a particularly polished feel.
These two vastly different types of font go brilliantly together, and help provide a clean yet striking look, something absurdly popular in this day and age.
Immersive 3D and Augmented Reality Elements:
Another hugely popular graphic design trend is the utilisation of Augmented Reality (AR) and other types of 3D fonts.
In interactive ads, AR and its filters can be used as a way to connect the audience to the product and provide to them tangibility, which will help them understand the product better, increasing the chances of them investing in the product.
While not interactive like AR, 3D fonts can be used in numerous ways to make the design pop and be of significance in the broadly-ranged markets of this world.
Nostalgic Colour Palettes:
Another interesting, unique and effective way to market your product or brand through digital marketing is by using vibrant, nostalgic colour palettes.
As we all know, nostalgia provides us a very immense pleasure and makes us see our pasts emotionally, and generally in a happy way. To capture this immense feeling in graphic designs, we can use colour palettes reminiscent of the old days.
For example, if you want to showcase a world now only seen in black-and-white, you can add those colours in your designs, and accompany them with retro effects, truly capturing the essence of the 70s.
Conclusion:
In this guide of colour use in graphic design in 2024, we have discussed the topics of bold and minimalistic typography, Augmented Reality and 3D Elements, and Nostalgic Colour Palettes.
In the end of this discussion, we encourage our dear readers to incorporate these trends in your designs thoughtfully, to create visually pleasing and resonating advertisements.
